2024 Toyota Prius Prime

Plug into the Sporty All-New Prius Prime

Ushering in a new era, the all-new 2023 Prius Prime brings even more performance, technology, safety and even a little attitude to an already incredible plug-in package. With an eye on efficiency, the new larger lithium-ion battery increases the EV range by more than 50%. The drastically changed Prius Prime broadens its appeal and brings in a truly evocative design language with a sport grade lineup that includes the SE, XSE and XSE premium grades.

Under the hood is the fifth-generation hybrid powertrain coupled with a 2.0L engine that’s designed to get hearts pumping with a best-of-both worlds EV performance and stellar fuel efficiency. Toyota has broken the mould to design a electrified sedan that’s truly built for all enthusiasts looking for a spirited electrified ride. Inside intelligent features abound, including the newest Toyota Multimedia System and Toyota Safety Sense 3.0. With the Prius Prime, drivers are ready to take on the road ahead.


Striking Wheels

The available larger 19” alloy wheels channel the athletic spirit as well as delivering added performance and handling for the driver. Available on the XSE and above.